The Inview client can acquire data directly from the Inview service cloud and present this directly in the UI or in a dedicated application. This allows the device to support live services in a flexible format. These services can provide up to the minute news, weather, government messages as well as more sophisticated applications such as social media, dating, karaoke and gambling applications without the need for a web browser. For higher end set-top boxes where a browser is included, or for a mobile device, the application framework can manage the publication to the device as embedded web applications.